The final numbers are in

So, how many times was “Amway” seen or heard during Game 5 and for other the entire Orlando series? By the numbers:

  • Logo visible once during a single camera shot: 210 x 1 = 210
  • Logo visible twice during a single camera shot: 50 x 2 = 100
  • Logo visible three times during a single camera shot: 10 x 3 = 30
  • Logo on arena’s exterior visible from aerial view: 1
  • Announcer verbally mentioned “Amway” or “Amway Arena”: 1
  • Logo on arenas exterior visible from a ground shot: 1

Game 5 total: 343

Orlando series total (games 3, 4 and 5): 1289

We had a great time counting our mentions during the NBA Finals. To all the fans, bloggers and snack-driven interns that helped keep score with Amway, we say thanks and…goodness, now what?

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