Keep score with Amway

Amway ArenaThis week the Amway brand will be seen by the hundreds of millions of people who will watch the National Basketball Association (NBA) Finals, as up to three finals games will be played at the Amway Arena in Orlando, Florida.

Games will be played on June 9, June 11, and possibly June 14 in Orlando. The finals will be broadcast in more than 200 countries and watched by hundreds of millions of fans.

That got us wondering: How many times will the Amway name be heard, seen, or shown during these events?

We plan to keep score, and hope you’ll join us.

Got a prediction? Post a comment here and share your guess as to the number of Amway brand mentions per game and for the whole series of Orlando games.

We’ve got a couple of interns who’ll be counting on-air mentions and scouring footage until they can’t see straight. They’ll track each Orlando game from tip-off to final buzzer and give us official totals per event and a cumulative count.

You can also follow the conversation on Twitter or Tumblr.

We’ll start the ball bouncing with a first prediction—172 for the first game and 791 for the whole series. What’s your guess?

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